Script Writing

Listen to a selection of expertly crafted scripts brought to life through dynamic videos, showcasing my narrative skills and creative storytelling across various genres and formats.

VIDEO NAME: How to Order from Collin Street Bakery
BRAND: Collin Street Bakery 
PUBLISHED: October 26, 2020

Published in late 2020, this video was created to advertise the launch of this brand's spanking new website. The script was written to highlight the new website's key functionalities while describing how frequent customer pain points—issues with add-to-cart functionalities, multi-address checkout, and secure payment—had been mitigated. Word choice and tone were adapted to underline the brand's position as a trusted Texas-based bakery whose mature customer base often expressed frustrations with learning new technology and concerns about its security.  

VIDEO NAME: Why Choose Our DeLuxe® Fruitcake?
BRAND: Collin Street Bakery
PUBLISHED: July 28, 2023

Originally published in 2021 and republished in 2023, this video was created to address the historically accumulated tropes attached to this brand's primary product, fruitcake. The script was written to address each cliché, acknowledging the social narrative while drawing a direct comparison of how this brand's product breaks the stereotypes. In doing so, this brand aimed to reclaim control of the discussion, uniquely positioning itself as the obvious choice for shoppers looking to buy fruitcakes online. 

Explore a curated collection of my published works, spanning insightful blogs, engaging articles, and easy-to-follow how-to's, showcasing my expertise and passion for diverse topics and writing styles. Every article was designed to facilitate brand recognition, generate sales, and nurture audience retention.