About Caitlin

With over seven years of experience as the brand voice architect for a leading consumer packaging goods (CPG) brand in the food and beverage industry, I have honed my craft in creating compelling and consistent messaging that resonates with consumers. My resume boasts my keen ability to readily adapt writing styles to fit both direct-to-consumer (D2C) and business-to-business (B2B) advertising strategies.

This versatility allows me to seamlessly transition between crafting emotionally-driven narratives that connect directly with consumers and creating precise, informative content that speaks to business audiences. Whether it's developing captivating copy for product packaging that stands out on the shelf, or constructing detailed, persuasive messaging for B2B communications, my writing is always tailored to meet the unique demands of the audience.

In addition to my adaptability, I bring a deep understanding of the consumer journey, ensuring that each piece of content I produce contributes to a cohesive and engaging brand experience. From initial awareness to final conversion, my work is strategically designed to guide and influence decision-making at every stage. This holistic approach to copywriting not only drives results but also strengthens brand identity and loyalty, making me a valuable asset in any marketing or branding effort.

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I graduated from Oklahoma State University in 2015 with a B.S.B.A. in Marketing and dual minors in Legal Studies and Economic Sustainability. I currently work remotely in Oklahoma City with my husband, Scott, and our one-year-old golden retriever, Junie B. In my free time, I enjoy competitive exercise, gardening, and watching movies from the 1950s & 60s.

I am also a voracious reader and avid podcast listener. Browse my top recommendations below.